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Use AI to automatically and reliably link digital imagery to brand identities
We match imagery relevant to your audience's needs. iMatch uses
Artificial Intelligence, Image emotions and defined lifestyle preferences to automatically link digital imagery to the strategic positioning of your brand.
Validated by some of the biggest magazines in The Netherlands
iMatch uses a custom algorithm that, through machine learning, is capable of accurately indexing digital imagery and assign them to defined lifestyle profiles and your brand positioning.
Our algorithm is trained on a BSR lifestyle chart and has been tested by BSR experts. Our trained AI has a success rate of 70% on scanning predefined emotions in the imagery, against a 47% success rate of BSR experts.
We scan emotions to match images with your brand positioning.
Flowers, kids, cars, interior, you'll be amazed what emotions an image can evoke.
When emotions are defined, our AI can decide if the image fits your positioning.
The algorithm will scan your images on emotions and link this to the BSR chart.